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Buying vs organic- which method works best for increasing your Instagram views?

Instagram views in influencer marketing

Social media platforms such as Instagram are among the most popular online. With over 1 billion active users, it has become a hub for businesses and individuals alike to grow their brands and increase their online presence. One of the key metrics for measuring success on Instagram is the number of views your posts receive. While there are several ways to boost your views, two methods stand out: buying Instagram views or growing them organically.

This method involves paying for an external service provider to artificially boost your view count by providing fake engagement on your posts. While it may seem like a quick fix to increase your popularity on the platform, it comes with several downsides that you should consider before deciding to buy Instagram views. The downside is that bought views are not genuine engagements from real people who are interested in your content. These bought views will not lead to any meaningful interactions or conversions because they aren’t coming from a genuine audience who might be interested in what you have to offer as a brand or individual.

When you buy Instagram views, there is no guarantee that they will stick around long term. If these purchased viewers turn out to be fake accounts created solely for this purpose, then they could disappear just as quickly as they appeared. This would leave you with nothing but an inflated view count that does not add any value whatsoever. Buying Instagram views goes against the platform’s terms of service. If caught by Instagram’s algorithms or moderators as having violated these rules through purchasing followers, then you run the risk of getting penalized by losing access to features such as hashtags or even getting suspended altogether. Take a look at organic growth strategies those methods that don’t involve buying Instagram views. This involves putting in the time and effort to create high-quality content that resonates with your target audience, using Instagram’s features such as hashtags, stories, and reels, and engaging with other users on the platform.

While it may take longer than buying Instagram views to see results from organic growth strategies, they are much more sustainable in the long run. When you build a genuine following of people who are truly interested in what you have to offer as a brand or individual, then you can expect real engagement from them which will lead to positive outcomes such as increased reach, followers, and ultimately conversions. When you grow your views organically on Instagram, there is no risk of breaking any rules or getting penalized by the platform for violating its TOS. You get to enjoy all the benefits of having a genuine audience who find value in your content without worrying about any negative consequences.

The Psyche And Reality Of Facebook Likes

The invention of Facebook boomed the dynamic world of social media. Suddenly, a whole new world was created inside a few inches of screen that became critically important in most people’s lives.

The number of Facebook likes was directly proportional to the number of people viewing the content and, subsequently, the number of engagements. Whether with brands or individuals, a sense of validation was associated with the number of “thumbs ups” received.

But does the psychology behind Facebook likes a few years ago is credible even today? Probably not.

Facebook’s algorithm changes

Sure, brand visibility is enhanced by Facebook likes, and it allows users to keep receiving regular updates related to the brand. Still, the News Feed Algorithm concept has made it troublesome for pages to reach people connected to them.

This update has made it favourable for person-to-person interaction, limiting the person-to-page interaction. In other words, the more the number of likes does not necessarily contribute to more engagement now.

No correlation with revenue

Facebook Likes do not promise more revenue as liking a page is different from visiting a page. Purchasing a product or service is heavily dependent on having a solid and attractive page, but if a user stays on their news feed, banking on likes for revenue is not a great idea.

Effectiveness of Facebook Likes

It is not all grey and no colour. The number of likes might not lead to buying a product or a service, but it does fulfil the fundamental purpose of marketing – Visibility. Brand awareness is enhanced, even by a per cent, when a post appears on a user’s news feed. In other words, the likes will not be a driving factor for a brand’s financial outcomes, but their familiarity is getting feed into users’ minds.

How to step up your marketing?

In today’s media, just a mere media presence is not enough. Marketers today are putting in all their talent and creativity to understand the current trends of this generation and customize their marketing strategies accordingly. Here are a few ideas:

  • Polls – These give the audience to choose between options, keeping them interactive.
  • Reels – Short videos that educate and entertain your viewers.
  • Influencers – Putting people’s popularity to your benefit.
  • Memes – One of the catchy ways to make the audience connect with your brand.


Though Facebook likes were a measure for victory up until a few years ago, today, relying on them exclusively and extensively could prove to be an ineffective strategy. Instead, it is better to combine it with better alternatives for a holistic result.